Advance Digital Marketing Course

If you are willing to become an adept digital marketing professional in order to prosper in the domain of digital marketing then to apply for the course of Digital Marketing Specialistcan be a boon for every learning aspirant out there.

After you have successfully completed this particular course, you will be able to acquire a wide understanding in the various digital marketing activities that are in great demand in the current era now. People, who are holding the certificate of this course will be able to develop, frame and utilize the different digital marketing channels effectively in order to comply with the specific objectives intended.

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Course Duration

3 Months

Course Fee

INR 65000

Course Module

Search Engine Optimization (SEO)

  • SEO Introduction
  • How Search Engines Work
  • Types of SEO
  • Keyword Research and Competitive Intelligence
  • On-Page Optimization
  • Off-Page Optimization
  • Duplicate Content
  • Design and Architecture
  • Local SEO
  • Algorithm Updates and SEO Changes
  • Integrating SEO with Other Disciplines
  • SEO Tools

Social Media

  • Introduction to Social Media
  • Social Media Strategy and Planning
  • Social Media Channel Management
  • Social Media Management Tools
  • Social Media Measurement and Reporting
  • Social Advertising

Content Marketing Foundations

  • Course Introduction
  • Introduction to Content Marketing
  • Content Marketing Strategy
  • Overseeing a Content Marketing Program
  • Content Marketing Playbook
  • Social Media and Content Publishing Platforms
  • Measurement and Budget
  • Content Best Practices

Email Marketing

  • Introduction to Email Marketing
  • Elements of Email
  • Working with an ESP
  • Build and Maintain your List
  • Avoid Spam Penalties
  • Email Deliverability
  • Campaign Measurement
  • Automation Basics

Mobile Marketing

  • Introduction to Mobile Marketing
  • Mobile Products and Services
  • Promotions and Incentives
  • Integration with Marketing Mix
  • Mobile Advertising
  • Mobile Analysis
  • Rules and Regulations

Pay Per Click (PPC) or Adwords

  • Introduction to Pay Per Click
  • Psychology of Search
  • Account Hierarchy
  • Search Ads and Keyword Targeting
  • Increasing Reach With Display Network
  • Reaching Target Audiences
  • The Buying Funnel
  • The Paid Search Auction
  • Setting and Measuring Marketing Goals
  • How PPC Fits into the Digital Strategy

Website Conversion Rate Optimization

  • Introducing Website Conversion Rate Optimization
  • Laying the Foundations of Conversion
  • Getting to Know Your Customers
  • Creating the Message
  • Anatomy of a Landing Page
  • Why Design Matters
  • Testing for Conversions
  • Seeing the Bigger Picture

Digital Analytics

  • Introduction to Digital Analytics
  • Organizational Maturity
  • Building Blocks
  • Managerial Perspectives of Digital Analytics
  • Key Performance Indicators
  • Segmentation
  • The Analysis Process
  • Marketing Management
  • Experimentation and Testing
  • Reports and Dashboards
  • The Digital Analytics Stack
  • Artificial Intelligence and Marketing Automation

Marketing Automation

  • Course Introduction
  • Introduction to Marketing Automation
  • Lead Capture and Nurture
  • Customer Journey and Dynamic Segmentation
  • Triggered Communications
  • Measurement and Attribution
  • Improving Customer Retention
  • Lesson 08 – Compliance and Reporting

Facebook Marketing

  • Course Introduction
  • Understanding Facebook
  • Understanding the Facebook Algorithm
  • Groups, Pages, Messenger, and Facebook Live
  • Managing Facebook
  • Facebook Marketing Tools
  • Understanding Facebook Ads
  • Creating Your Facebook Ad
  • Facebook Targeting
  • Facebook Tracking and Reporting
  • Facebook Commerce
  • Facebook Best Practices
  • Facebook Privacy and Security

YouTube and Video Marketing

  • Course Introduction
  • Establishing a Video Marketing Strategy
  • Gaining Exposure and Measuring Impact
  • YouTube Advertising
  • Leveraging Mobile Video
  • Promoting and Measuring Mobile Video
  • Video Ads on Different Social Media Channels
  • Impact of GDPR on YouTube Advertising
  • Video Advertising for B2B Marketeers
  • The Future of Video Marketing

Twitter Marketing

  • Understanding Twitter
  • Using Twitter as a Marketer
  • Customer Service and Engagement Via Twitter
  • Marketing on Twitter
  • Understanding Twitter Advertising
  • Twitter Ad Options

Eligibility

People who are willing to apply for this particular course have to have a minimum experience of at least 3 years in the field of digital marketing. Also business professionals, sales persons, digital marketers who want to boost up their knowledge in the world of digital marketing up to a reasonable extent can certainly apply for this particular course. Candidates already holding the Certified Digital Marketing Professional certification will get a little more preference as compared to other applicants. Students who are passionate about pursuing their career in the digital marketing arena can also apply for this specific course.

Why Choose Us?

When it comes to accomplishing the Digital Marketing Specialist course in the finest possible manner, we at INAUSCO Digital can be a second to none option to opt for. Our flexible classroom sessions, knowledgeable faculties, flexible study timings, methodical arrangement of modules and many others are some of the reasons for which we stand out from others. With our in-depth study sessions, practice of showing live demos in relation to each and every aspect etc. you can complete the said course from our institution and become an adept professional in the arena of digital marketing that was beyond your expectation.

Our alumni are working with some of the best

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